Saturday Night Live helped make YouTube famous, and Tina Fey's recent appearances have led to big traffic spikes at NBC.com and Hulu.
So why shouldn't the long-running TV show have its own Web site?
Seth Meyers spilled the beans last week on an ESPN podcast that SNL was in talks to build a site that would feature clips of show sketches, including material never before aired.
A move like this makes sense. The Daily Show and The Colbert Report. The idea is to build Web sites under the names that people already know. Why make them scour a site like Hulu, Yahoo or AOL to find the material they want?branded sites around its most popular shows, such as
Not only does a branded Web site make it easier to find material but it also does a better job promoting shows online than a portal, which must promote lots of different shows. An SNL site would have fared well as a result of Fey's impersonations Sarah Palin, the Republican vice presidential candidate.
In the week after Fey's first performance as Palin, NBC saw more than 5.7 million views.