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Sneak peek at tasty new Zagat for iPhone 3.0

We got a sneak peek at Zagat 3.0 for iPhone, which will have augmented reality, an offline mode, and the capability to write reviews.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
2 min read
Zagat 3.0 for iPhone--Write Review
Finally, a reviews app that lets you write reviews. Screenshot by Jessica Dolcourt/CNET

It would be nearly impossible to write about the forthcoming Zagat iPhone app without comparing it with Yelp's newly released update. For starters, Zagat To Go 3.0 for iPhone will have augmented reality when it comes out (we received a sneak peek.) As with Yelp's "Monocle" feature (video), first introduced as an Easter Egg in Yelp 3.0, Zagat To Go's augmented reality search option will layer a business' location over the real-world view that you see through the camera lens of an iPhone 3GS (and 3GS only--this is typical of augmented reality technology.)

And then there's this goody: Zagat To Go lets registered users submit their ratings and quippy remarks about a business directly from the iPhone app--or from their table. While Yelp's iPhone app gives you 140 characters, Twitter-style, to write a quick tip, the app will only let you begin a draft for a rated review to finish up later from a computer. Zagat To Go throws 240 characters your way and lets you submit your witty ratings then and there.

Zagat To Go 3.0 one-ups Yelp one more time by introducing an optional offline mode (you'll get to it in the settings.) You'll need a whole heap of stable Wi-Fi to download the 104MB content. It took us a whopping 25 minutes and 14 seconds over choppy public Wi-Fi after a few self-aborted attempts. Our data connection has been too strong to stress test how well the app handles searches offline, but we'll follow up a little later on when we can get our iPhone to a dark tunnel or cave. At any rate, offline mode or some form of caching is an option we'd welcome on any app that helps us hungry grumps find victuals.

Zagat 3.0 for iPhone
Zagat's offline mode requires a big, honking download to use. Screenshot by Jessica Dolcourt/CNET

We know what you're thinking. Zagat To Go costs $10, which is $10 more than Yelp's free ratings app, and Yelp surfaces information about far more restaurants. True, which is why the Zagat app is aimed at gastronomes who might otherwise seek out Zagat ratings in paperback form. We're also guessing that the fine foodie crowd could still benefit from some of Yelp's features; namely special offers and the capability to upload a picture from the table.

Handmark, Zagat's partner in making mobile apps, tells CNET it plans to submit Zagat To Go 3.0 for iPhone to the App Store on Wednesday. Look for it to surface sometime after that.