Snapchat made its name by offering a service for messages that disappear after they're read. Now it wants to help advertisers leave a lasting impression.
The startup, which famously The Wall Street Journal on Tuesday. The service would allow media companies and other advertisers a way to display ads to Snapchat's users, the report says, citing unnamed sources. The service is said to launch in November, according to the report.last year, has been discussing a new service called "Snapchat Discovery," according to a report by
So far, Snapchat has talked with at least a dozen media companies, the WSJ said.
A Snapchat spokeswoman declined to comment.
However this effort plays out, it is a signal that Snapchat is arriving at a new stage of growth: Revenue. Snapchat rose to stardom by offering what's called "ephemeral messages," or missives that disappear shortly after they're viewed. But so far it hasn't shown how it will turn that popularity into a sustainable business.
Of course, many other Internet companies have faced this moment in the past. Twitter turned to "," Facebook , Pinterest has " ."
According to a slide presentation the WSJ said was shown at some meetings, more than half of the app's users are between the ages of 13 and 17. ComScore, an industry researcher, said earlier this month that Snapchat was the third-most popular social media app among people between the ages of 18 and 34. The first- and second-most popular apps? Facebook and Instagram.
These messages became so popular that Facebook created two apps,and , in an effort to compete, as have others.
Some advertisers have already begun using Snapchat, though a service called "," which connects multiple messages together and can be broadcast to large groups of users. But, like brand pages on Facebook, Snapchat's advertising service will likely help advertisers reach users that aren't actively seeking them out.