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SMS2.0: Texting in technicolor

The makers of an SMS-enhancement app give a head's up of what to expect when text messages get emoticons, animations, and the color treatment.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
SMS2.0

Pretty soon, users will be sending SMS messages that go beyond grayscale. With easy controls from an attractive UI, users with a penchant for visual enhancements will be able to change the foreground and background color of text messages to suit their whim. They'll also be texting emoticons and animations, reading RSS feeds, and searching the Web from a variety of search engines. A Facebook app is on the horizon to add friends' status updates to the RSS ticker.

One can only presume that Affle, the UK company behind the muscled-up texting app, has grown tired of custom-making them for manufacturers, because it plans to release a consumer version, called SMS2.0, in the near future.

Like so many other social offerings here at CTIA Wireless in Las Vegas, SMS2.0 will be free, but supported by tiny ads that run fairly unobtrusively through the ticker.

It's interesting to see the type of treatment you would expect from an instant messenger tailored to texting. Though it wouldn't replace an IM client, SMS2.0 has all appearances of being a useful, better-looking method for blasting short messages to offline contacts and getting a bit more out of the interface while you're at it.