Slide adds CBS, Comcast, Time Warner to its friends list

Start-up plans to announce a new deal that would bring major media companies' videos directly to social-networking sites, according to a report.

Slide Inc.

Slide, the start-up that brought sheep-flinging to the social-networking world, has inked deals with several major content companies, according to a report in The Wall Street Journal.

San Francisco-based Slide makes software tools that let people add some personalization--in the form of slideshows, guestbooks, skins, or virtual pets--to their pages on all the major social networks.

Now the company is expanding its reach to include somewhat more sophisticated media. On Thursday, it plans to announce deals with several major media companies that would allow people to view clips of popular TV shows on social-networking sites, according to the Journal.

The video service, called FunSpace Channels, will reportedly include shows from CBS, Comcast's E! Entertainment channel, NBC, Time Warner's Warner Bros., and other media companies. Slide will recommend videos based on how often they are forwarded by others. Slide will either sell ads against the videos, or take a cut of the ads sold by the content owners, the article said.

While Slide's early ventures might have been modest, it's never been lacking in Silicon Valley starpower. It was launched in 2005 by PayPal co-founder Max Levchin, and is backed by Khosla Ventures.

CNET News is published by CBS Interactive, a unit of CBS.

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