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Short Take: Williams-Sonoma, Epicurious.com form alliance

Specialty retailer Williams-Sonoma is linking its online content to food site Epicurious.com, which is home to Gourmet and Bon Appetit magazines. The alliance will give customers one-click access to Williams-Sonoma products related to Epicurious content and recipes. Williams-Sonoma kicked off its online e-commerce initiative with their bridal and gift registry web site, wswedding.com.

Kim Girard
Kim Girard has written about business and technology for more than a decade, as an editor at CNET News.com, senior writer at Business 2.0 magazine and online writer at Red Herring. As a freelancer, she's written for publications including Fast Company, CIO and Berkeley's Haas School of Business. She also assisted Business Week's Peter Burrows with his 2003 book Backfire, which covered the travails of controversial Hewlett-Packard CEO Carly Fiorina. An avid cook, she's blogged about the joy of cheap wine and thinks about food most days in ways some find obsessive.
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Kim Girard
Specialty retailer Williams-Sonoma is linking its online content to food site , which is home to Gourmet and Bon Appetit magazines. The alliance will give customers one-click access to Williams-Sonoma products related to Epicurious content and recipes. Williams-Sonoma kicked off its online e-commerce initiative with their bridal and gift registry web site, wswedding.com.