X

Short Take: Perfumania files for IPO

Perfumania's Internet-based subsidiary perfumania.com filed for an initial public offering today of 2.5 million shares priced at $7-$9 each. The offering will represent about 33 percent of the unit's shares. Perfumania shares closed Friday at $3.06, down from the year's high of $13.94. Cruttenden Roth and Pennsylvania Merchant Group are lead underwriters of the IPO. Perfumania.com is an online store selling perfumes, fragrance-related products, and bath and body products.

Kim Girard
Kim Girard has written about business and technology for more than a decade, as an editor at CNET News.com, senior writer at Business 2.0 magazine and online writer at Red Herring. As a freelancer, she's written for publications including Fast Company, CIO and Berkeley's Haas School of Business. She also assisted Business Week's Peter Burrows with his 2003 book Backfire, which covered the travails of controversial Hewlett-Packard CEO Carly Fiorina. An avid cook, she's blogged about the joy of cheap wine and thinks about food most days in ways some find obsessive.
See full bio
Kim Girard
Perfumania's Internet-based subsidiary filed for an initial public offering today of 2.5 million shares priced at $7-$9 each. The offering will represent about 33 percent of the unit's shares. Perfumania shares closed Friday at $3.06, down from the year's high of $13.94. Cruttenden Roth and Pennsylvania Merchant Group are lead underwriters of the IPO. Perfumania.com is an online store selling perfumes, fragrance-related products, and bath and body products.