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Short Take: MTVi launches SonicNet ad campaign

MTVi is launching a multimillion-dollar ad campaign for its music information site SonicNet. The ad campaign will feature popular artists, such as Christina Aguilera, Sting, Yo-Yo Ma and James Brown, touting the slogan: "me music, it's mine." The commercials will air on national and local broadcast outlets during popular TV shows, such as "Frasier," "ER" and "Ally McBeal."

Jim Hu Staff Writer, CNET News.com
Jim Hu
covers home broadband services and the Net's portal giants.
Jim Hu
MTVi is launching a multimillion-dollar ad campaign for its music information site SonicNet. The ad campaign will feature popular artists, such as Christina Aguilera, Sting, Yo-Yo Ma and James Brown, touting the slogan: "me music, it's mine." The commercials will air on national and local broadcast outlets during popular TV shows, such as "Frasier," "ER" and "Ally McBeal."