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Short Take: Martha Stewart CFO moves to Bikini.com

Online entertainment site Bikini.com announced today that the former chief financial officer of Martha Stewart Living Omnimedia, Barry Pincus, would take over the same post at Bikini.com. Pincus, who also previously held the position CFO of the NY Yankees, will assist in Bikini.com in its upcoming e-commerce initiative and publishing and television projects. The company has signed numerous licensing deals for a wide range of products--including swimwear, T-shirts, CD's, toys, posters and calendars--to be sold in brick-and-mortar stores.

Stefanie Olsen Staff writer, CNET News
Stefanie Olsen covers technology and science.
Stefanie Olsen
Online entertainment site Bikini.com announced today that the former chief financial officer of Martha Stewart Living Omnimedia, Barry Pincus, would take over the same post at Bikini.com. Pincus, who also previously held the position CFO of the NY Yankees, will assist in Bikini.com in its upcoming e-commerce initiative and publishing and television projects. The company has signed numerous licensing deals for a wide range of products--including swimwear, T-shirts, CD's, toys, posters and calendars--to be sold in brick-and-mortar stores.