Short Take: Be Free secures $17.6 million in financing, names CEO
Be Free, a behind-the-scenes technology provider for online retailers, has entered into a $17.6 million financing agreement with Charles River Ventures, Comdisco Ventures, and Matrix Partners. The company said it will use the money to expand its sales and marketing, client services, and technology-development operations. Separately, Be Free named Gordon Hoffstein, former chairman and CEO of PCs Compleat, a direct PC reseller, its president and chief executive.
, a behind-the-scenes technology
provider for online retailers, has entered into a $17.6 million financing
agreement with Charles River Ventures,
Comdisco Ventures, and Matrix
Partners. The company said it will use the money to expand its sales
and marketing, client services, and technology-development operations.
Separately, Be Free named Gordon Hoffstein, former chairman and CEO of PCs
Compleat, a direct PC reseller, its president and chief executive.