Sheryl Sandberg launches site to inspire women to 'Lean In'
Facebook's chief operating officer is moonlighting as an entrepreneur and using a new Web site to encourage female professionals to band together in circles.
LeanIn.org launched today to provide readers of the book, which will be released on March 11, a place to congregate and address the challenges women face in the workplace and at home. The site is part of a larger startup initiative and gives Sandberg, currently Facebook's chief financial officer, the added title of founder.
"Together, we are stronger than any one of us alone," Sandberg wrote in a blog post posted to the new site. "Together, we can break down the stereotypes that hold us all back, making our organizations more productive and our homes happier. Together, we can create a world where everyone -- women and men, girls and boys -- has true choice and equal opportunity to follow his or her dreams."
The site features the stories of other successful women, but primarily serves as the digital home for Sandberg's book club-like creation: Lean In Circles. Circles are groups of eight to 10 people that congregate online and meet offline to share their stories and discuss how they can achieve their goals. The LeanIn.org site provides Circle organizers and members with a variety of tools to facilitate discussion and education.
The success of the site and Sandberg's Circles will largely depend on how well the book resonates with female readers. Sandberg has been criticized as a superwoman disconnected from the home and workplace challenges of the mere mortals she hopes to appeal to with her "Lean In" movement.