While competitors like Samsung, Sony, and Vizio are rolling out new features such as 240Hz refresh rates,, and interactive content to their LCDs, Sharp's new E77 lineup is fairly conventional, even by last year's standards.
Key features of the Sharp LC-E77UN series:
- 1080pnative resolution
- Advanced Super View screen
- 120Hz refresh rate and
- Four HDMI inputs
- Two component video inputs
- PC input
- RS-232 port
- Swivel stand
- EnergyStar 3.0 compliant
- 40-, 46- 52-, 60-, 65-inch screen sizes
While most of these features are pretty standard, Advanced Super View (ASV) is a term specific to Sharp. ASV describes the coating used on the LCD panels, designed to reduce lighting reflections while maintaining a crisp picture. Most LCDs are using some sort of antireflective coating these days, so the technology isn't unique and we'll need to do a hands-on test to see how it compares with the competition.
The LC-E77UN series does have 120Hz refresh rate with "Fine Motion Enhanced technology" and dejudder processing, although previous Sharp HDTVs did not have the dejudder processing that most people associate with 120Hz.
The release of these TVs will be staggered. The
The 60-inch model, an industry first, aims to fulfill what Sharp believes to be an underserved community of consumers wanting bigger screen real-estate at a lower price. That said, you could go out right now and find a
Sharp also announced the stepdown LC-E67U series at CES 2009, which features lower prices and one less HDMI input.