SF's BART rewards Foursquare check-ins

San Fransisco Bay Area's BART public transportation system has started a partnership with Foursquare in an effort to boost ridership.

BART

We are already seeing people offering special deals to the Foursquare "mayor" of their businesses. Today, BART (one of the San Francisco Bay Area's public transit systems) is announcing a partnership with Foursquare to reward users who check in on BART. Foursquare is introducing a special badge for regular riders of BART and offering $25 promotional tickets for the first three months of November to random users who have checked in on BART.

Programs like this are going to be what brings Foursquare into the mainstream. Foursquare already has a very loyal user base, but it still remains relatively small. By offering incentives to use the service, Foursquare will be better able to draw more users. Foursquare has been actively pursuing businesses and encouraging them to offer specials to their users.

Speaking about the announcement of this partnership, co-founder Dennis Crowley said, "We're excited about the potential for Foursquare to influence people's actions and decisions beyond things like entertainment, into broader areas, like taking public transit or getting involved in their communities." This deal with BART is a great step toward expanding Foursquare beyond a leaderboard for bar hopping.

Tags:
Tech Culture
About the author

    Harrison Hoffman is a tech enthusiast and co-founder of LiveSide.net, a blog about Windows Live. The Web services report covers news, opinions, and analysis on Web-based software from Microsoft, Google, Yahoo, and countless other companies in this rapidly expanding space. Hoffman currently attends the University of Miami, where he studies business and computer science. Disclosure.

     

    Join the discussion

    Conversation powered by Livefyre

    Don't Miss
    Hot Products
    Trending on CNET

    HOT ON CNET

    Mac running slow?

    Boost your computer with these five useful tips that will clean up the clutter.