Set your DVRs: Twitter to develop reality TV series
Microblogging service partners with some big names in the entertainment industry to create a reality TV show "putting ordinary people on the trail of celebrities in a revolutionary competitive format." Bet you can't wait.
If scientists got the correlation models together, I wonder if they would find a blisteringly harmonious relationship between those who loathe reality TV and those who loathe Twitter.
Critics of the microblogging service declare that, like reality TV, tweets are just mindless ego-fodder being released on the masses by the second.
Well, now the two ego-fodder receptacles appear to be coming together for the further enlightenment of the world.
Variety reported Monday rather up-to-the-minute news of Brillstein Entertainment, a powerful artist management company, and Reveille Productions, the folks who used to be owned by NBC Entertainment's co-chairman, Ben Silverman, and have produced rather likable TV in "The Office" and "Ugly Betty."
These two significant players are about to make a reality series in cooperation with Twitter.
Perhaps you yourself have had a gestating idea for a reality TV series featuring Twitter and will feel miffed that someone has gotten there first.
All I can tell you is that according to the plans for the as-yet unnamed opus, the concept consists of "putting ordinary people on the trail of celebrities in a revolutionary competitive format."
Will real people compete to see who's the finest twittering paparazzi? Will they have to decipher cryptic tweets sent by Shaq and Demi Moore with clues to buried treasure? Who can possibly know?
All that is clear is that Variety quoted Brillstein's Jon Liebman as saying: "We've found a compelling way to bring the immediacy of Twitter to life on TV."
Strangely, the words 'Ashton' and 'Kutcher' have not immediately been associated with this project.
But it seems that soon "Dancing with the Stars" and "American Idol" may find a rival in realitweet TV.