Sennheiser is shrinking its excellent Momentum brand to fit in your ears when you're on the go, gathering speed in the race with Beats.
Family-run German company Sennheiser has won rave reviews for headphones like the . Among music fans, however, they're not as well known as Beats, the rival company co-founded by rapper Dr Dre, , and this year . By adding Momentum quality to in-ear headphones suitable for listening when you're out of the house, Sennheiser wants to change that.
Of course, when any successful brand is translated to a new form, it remains to be seen -- or rather, heard -- whether they deserve the name or if it's just a shameful attempt to cash in on the cachet of the higher-end models. But for the new in-ear models, Sennheiser trumpets newly developed transducer technology, a stainless steel acoustic pipe and high-quality dynamic speaker system that it says gives a powerful bass response and detailed vocal projection.
Sennheiser is paying attention to the outside as well as the inside in its newest headphones, adding a note of colour to headphones like the Momentums and, also announced recently. The Momentums look pretty slick with their two-tone black and red cable, which Sennheiser reckons has the added bonus of avoiding tangles.
By adopting a more distinctive design and the signature red of rival headphone-flinger Beats, the folks at Sennheiser have acknowledged the-- and by wedding a Beats-style aesthetic with that all-important Sennheiser sound quality, they could be on to a winner.
Sennheiser has also introduced a new range of on-ear headphones this week, called. The headphones will arrive in September, costing £150 and £200 from John Lewis in the UK, and $199 or $249 in the US, with Australian prices yet to be announced (the US price converts to around AU$215 or AU$265).