To quote a wise philosopher we once met, this thing is so stupid it might actually be smart. Even so, we're not sure we'd want to look as dorky as the couple in this photo.
The "Quik Pod" is aimed at people like ourselves: those who are either too slow or slow-witted (or both) to use the camera's automatic timer. But if you must prove to your friends back home that you really did go to the Superbowl--and your Photoshop skills are kind of shaky--this may come in handy to record your attendance.
And as Red Ferret points out, that's probably worth $24.95, isn't it? So in the end, we're as dorky as that couple after all.