Not everyone finds Jerry Seinfeld funny. And those who do find him funny don't find all of him funny.
Seinfeld seems to understand this and has decided to use the Web in order to portion out his finer moments.
This week, he launched JerrySeinfeld.com, a place that says it's a personal archive. But it isn't a site that hosts every single skit, show and stand-up that Seinfeld performed.
Instead, it's a site for 10-year-olds.
Why, suddenly, would Seinfeld be interested in young kids? For this, you merely have to click on the "What is This?" section of the site.
"When I was 10 years old, I started watching stand-up comedians on TV. I fell in love with them and I'm just as fascinated with stand-up comedy today," he says.
So, with this site, he's releasing three little bits of himself every day. But he's only releasing the bits that still amuse him. In addition, he says that he will be posting new things he's doing.
But, at heart, it really is for the young, the excitable, those who still bathe in the wonderment of what might be, rather than the nostalgia of what has gone.
"Somewhere out there are 10-year-olds just waiting to get hooked on this strange pursuit," Seinfeld says on the site. "This is for them. I'm just hoping somehow it will keep this silliness going."
Silliness is something that needs to be curated. I am, frankly, astonished that there isn't a National Society for the Protection of Silliness. Especially in the US of A.
Indeed, Seinfeld--a strange, populist sort of Kafka--has resolutely defended the sillinesses of life against assaults from all sorts of hideous sectors and lobbies.
How reassuring that he has chosen to release consistent spurts of silliness onto a Web that is mired in the hacking and shellacking of others.
And no one understands silliness better than 10-year-olds.