Segway's Ferrari edition (that's right)

For $12,000 you get a red version with a logo.


Despite a recent push by human chickens, the Segway still hasn't become the ubiquitous mode of personal transportation that some once envisioned. And somehow it seems that acquiring Ferrari's nameplate won't bring it that much closer to reality.

Yet the racing legend has done just that, which makes us wonder if there's anything it won'tput its name on. But hey, more power to them if they can get people to pay $12,000 for a "Segway PT i2 Ferrari Limited Edition," especially because there's apparently no performance advantage over the original (though it does have a leather handlebar, according to Sybarites).

We do, however, give the company some credit for endorsing at least something that's mobile--which is more than we can say for Bugatti's toaster.

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