Sega hopes to get 'Lucky' with new robot dog

Sega Toys introduces "Lucky," its new robot dog toy.

I used to be the biggest Sega fan. Starting way back in 1986 from the Sega Master System, all the way to the Dreamcast (yes, I'm that old), I've been a diehard Nintendo/NEC/Sony-hating Sega fanboy. After the Dreamcast, our 16-year relationship ended and now the reason why is painfully clear. The robots have taken over Sega, at least in Japan, and they've enacted their plan for world domination I first alluded to a few weeks back.

Sega Toys

Be afraid. Be very afraid. "Lucky" is coming, and I don't think he can be stopped. Just check out the video. Lucky is a fluffy little robot dog developed by Sega Toys. He's incredibly cute and obedient (for now at least). Lucky does tricks like handstands; he barks when spoken to; and he is subtlety racist ("herro"? come on!). All the while he is biding his time, I'm sure, until he gets the signal. A switch will go off in his head and we'll all be doomed.

Resistance is indeed futile. I mean, just look at him. How is anyone supposed to resist that? No word yet on when he'll make his debut in the U.S., but I'm sure he has a plan for us as well.

About the author

Eric Franklin leads the CNET Reviews editors in San Francisco as managing editor. A 20-year industry veteran, Eric began his tech journey testing computers in the CNET Labs. When not at work he can usually be found at the gym, at the movies, or at the edge of his couch with a game controller in his hands.


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