Nike, having already collaborated with LCD Soundsystem on the creation of music that might enhance running performance, is now commissioning more young musicians to create tunes specifically for your sweaty ears.
A key in finding music that will improve your performance, some experts believe, is Beats Per Minute (BPM). The more beats in every 60 seconds, the more strides you are likely to take.
However, I understand that aerobic performance might also be enhanced by the rearrangement of a song's lyrics.
The Taylor and Francis Journal of Sports Science published research that concluded: "When selecting music for an individual, the effects of personal associations should be considered. For example, a boxer may have conditioned him or herself by listening to a certain piece of music prior to fighting. Where possible, practitioners should attempt to encourage the formation of such personal associations and harness their power."
If you make the lyrics more meaningful to you, then you will experience a heightened emotional involvement which will drive your body to more intense action.
Indeed, several of the more influential personalities of today's troubled world have been trying to find an extra edge through their ears. Some have, allegedly, commissioned well-known lyricists, producers and performers to reimagine existing works, specifically to improve their aerobic efficiency through their iPod-coddled ears.
I understand that Steve Jobs himself has had the Village People's YMCA reworked by Coldplay. The new personal jogger version has a much faster tempo and, in honor of Apple's successes when recently presenting its case to the recording industry's association, is entitled RIAA.
It includes the new lyric:
"R-I-AA, it's fun to play with the....R-I-AA.
You can make them congeal.
you can threaten their deal.
you can do anything you feel."
John McCain, who is said to take regular power walks up and down several of his homes in his singlet and shorts, managed to persuade Latino star (Mave)Ricky Martin to redo the Beach Boys' classic Barbara Ann.
To a fast, repetitive and haunting beat, the words assault the ears and make the listener run for the hills. But they are not the "Ba'mb, Ba'mb, Ba-Ba'mb Iran" lyrics with which Mr. McCain once regaled an audience. No, no. Instead we have:
"Ba, Ba, Ba, Ba-Barbra Bush.
Ba, Ba, Ba, Ba-Barbra Bush...".
Strangely, the verses include the line:
"Went to a dance,
looking for romance,
Saw Barbara Bush
and my insides turned to mush....".
You see, aerobic exercise and a traditional view of love really do go together.
Barack Obama is not one to be outdone. So it is not surprising that he has jumped on the personalized iPod running content bandwagon. Apparently, he managed to persuade Stevie Winwood, a star from quite a long time ago, to recreate his hit "Valerie".
Some of the words make for very moving listening:
"Hillareeee.. Call on me.
Hillareee, Call on me..
Come and see me...
I'll be here in the morning at three...."
Clearly, it helps to have the right connections to create your own jogging accompaniment. But perhaps Apple will consider allowing anyone to recreate their own performance-enhancing versions as part of the iTunes service.
More royalties for the artists. More loyalties for Apple.
I, for one, have a new version of the Vengaboys' Boom Boom Boom Techno Trance Dance Mix that I'd like Radiohead to have a look at.
Perhaps you, too, would like to share the ways in which you would like some of your favorite songs rewritten and rearranged for performance-enhancing purposes?