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Scion.com gets a new coat of paint

Scion's new site is easier to navigate and easier on the eyes.

Antuan Goodwin Reviews Editor / Cars
Antuan Goodwin gained his automotive knowledge the old fashioned way, by turning wrenches in a driveway and picking up speeding tickets. From drivetrain tech and electrification to car audio installs and cabin tech, if it's on wheels, Antuan is knowledgeable.
Expertise Reviewing cars and car technology since 2008 focusing on electrification, driver assistance and infotainment Credentials
  • North American Car, Truck and SUV of the Year (NACTOY) Awards Juror
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Antuan Goodwin
Scion.com

I've had a sort of love/hate relationship with the tech in Scion's vehicles, but I've always had a definitively hate/hate relationship with the automaker's Web site. The latter of those two relationships changes for the better today with a relaunch and redesign of the Scion.com domain.

The new site ditches the dark color scheme and Flash animations in favor of a light and airy design that loads quickly. The new Scion.com seems to put the vehicles at the forefront of the browsing experience, making it easier for users to find what they're looking for more quickly. Want to know the horsepower of the upcoming FR-S? You'll have that in no more than three clicks now and without a single pop-up window or loading screen.

Scion.com, iQ landing page
Scion's new site is easier to navigate and easier on the eyes. Scion.com
Scion.com; FR-S landing page
Mostly, I'm glad to see fewer unnecessary animations and faster page load times. Scion.com

Unfortunately, the automaker's slow-to-load, quick-to-crash "Build Your Scion" vehicle configurator tool appears to have survived the refresh untouched. I can only hope that it's the next item on the Scion marketing department's digital to-do list.