'Scent Drive' may have a hidden agenda

Updated version may just be another way to target the hygiene-challenged.

Debreu

There are all manner of activities associated with USB drives--many of them useless --but the one thing that will always defy logic to us is their relationship with the sense of smell. The most recent case in point: The "Scent Drive."

Most such items try to pass themselves off as aromatherapy devices , sometimes combining their functions with other dubious features . But we're beginning to think they're actually targeted at people who are, to put it delicately, hygiene-challenged.

Think about it: Giving them a bar of deodorant soap might be a tad obvious, let alone offensive (even though they're the ones who did the offending first). Instead you can give them an innocent USB key with a surreptious dual purpose.

Hong Kong-based Debreu has expanded its initial line of Scent Drives to include a "lower-cost variation" for $20. We think they should team up with Axe to expand their natural consumer target.

 

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