Say what? Game boys and game girls, too

Brenda Brathwaite, who heads the International Game Developers Association's sex special interest group, made a statement indicating what some might consider a breakthrough in the gaming industry: "Right now, the (adult video game) market targets mainly straight white guys. And straight white guys aren't the only ones having sex."

In a stroke of marketing genius, the adult gaming industry has decided to do themselves and their main constituency--heterosexual males--a favor by marketing steamy computer games to female people.

Read the full story here.

Tech Culture
About the author

    Emily Shurr is CNET general-assignment news producer.


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