Say what? Game boys and game girls, too

Brenda Brathwaite, who heads the International Game Developers Association's sex special interest group, made a statement indicating what some might consider a breakthrough in the gaming industry: "Right now, the (adult video game) market targets mainly straight white guys. And straight white guys aren't the only ones having sex."

In a stroke of marketing genius, the adult gaming industry has decided to do themselves and their main constituency--heterosexual males--a favor by marketing steamy computer games to female people.

Read the full story here.

 

ARTICLE DISCUSSION

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

Hot on CNET

CNET's giving away a 3D printer

Enter for a chance to win* the MakerBot Replicator 3D Printer and all the supplies you need to get started.