Samsung's Super Bowl ad: Farrelly brother, Apple-baiting?
In a series of tweets, Samsung teases a major Super Bowl spot, directed by Bobby Farrelly. Is this the launch of the Galaxy Note?
Might there be some brand new Samsung product hanging from Cameron Diaz's hair during the Super Bowl?
I ask this apparently spurious question because Samsung's Twitter feed has been glistening with tease about its forthcoming Super Bowl spot.
First the company tweeted: "We're telling fans first: Next Sunday we launch a device so revolutionary only an ad in America's biggest game can do it justice."
A mere hour later, its more than 333,000 faithful were stroked and stoked with: "To make our first ever SB ad as noteworthy as the #GalaxyNote itself, it will be one of the longest in the game. Look for it in Q4."
So this is the launch of the Galaxy Note? I must confess that I found a certain pleasure in placing the Note in my hands during CES. It was the only handheld device to which I returned. This might be something to do with the fact that I have large hands and am double-jointed.
The question is whether the company will again choose to bait Apple with another of its "Next Big Thing Is Here" offering.
This campaign has at least registered (unlike so much tech advertising) in the way it has managed to portray Apple fanboys as sweetly sheep-like and sad.
The question is just how much Apple might be baited. For Samsung's final tweet this evening read: "Sunday is our 1st ever SB... So we tapped legendary director Bobby Farrelly (http://smgm.us/w03) for his first ever commercial. Excited?"
I am sure that you won't eat between now and when the last field goal that goes wide right.
Farrelly is half of the directing duo behind "There's Something About Mary" and "Dumb and Dumber." So what kind of comedic heights--and simultaneous depths--might Samsung be probing in order to create its revolution?
Odd choice of word, that. One of Steve Jobs' favorites. What might this long, long Super Bowl ad offer in terms of earth-shattering gadget-reassessment? Or might there simply be more laughter at Apple fanboys sitting in line, wrapped in blankets, with their tiny, gloveless hands frozen to their iPads?
