Samsung's latest release: Beyonce

Coup for the electronics powerhouse

Beyonce filming Samsung commercial GeekSugar

If Samsung knows anything, it's marketing. It's a key reason that the South Korean company has gone from being known as a lower-end electronics brand to an international powerhouse in what seems like just a few years. The latest evidence: Beyonce.

GeekSugar, our favorite techno-celeb watcher, reports that the mega-star has been spotted filming her first commercial in downtown Manhattan under a new deal to represent Samsung Electronics. Perhaps this latest career move was influenced by the marketing genius of Jay-Z, who reportedly has made many more millions from his clothing lines and other businesses than he did in his music career. Either way, it's a coup for Samsung's marketing department.

Worth noting: A few blogs have identified the shoot's location as the techno-chic Hotel Gansevoort. If that's true, we'd like to note that Crave's Caroline McCarthy got there first.

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by Bridget Carey