Samsung (with Messi) vs. aliens in Save the World Cup final
Samsung releases its big game ad, in which stars such as Lionel Messi and Cristiano Ronaldo fight to preserve the world against aliens.
When I first heard that a team from Samsung was going to play soccer against a team of aliens, I felt sure this meant that Samsung and Google were finally fighting to the death.
Instead, this was merely a series of ads in which many of the world's most talented soccer stars were training to play a team of invading aliens in order to preserve the world as we know it.
It's been teased for some time. But now comes the day when the game finally begins.
On one side, Portugal's Cristiano Ronaldo, Argentina's Lionel Messi, and a team of the world's finest (which inexplicably includes England's Wayne Rooney) must face the sort of dirty tactics that they won't even find from some of Uruguay's finest at the World Cup.
For some earthly reason, our boys have agreed to play this game in a non-neutral venue. The walls of the pitch are curved, so the ball can never go out of play.
Worse, they've even agreed to an alien referee. Don't they realize that, unlike some in world soccer, he'll be impossible to bribe?
And look what they're wearing. The Earthly team bears the slightest resemblance to Stormtroopers, albeit with more pleasing faces.
It doesn't look good for our boys.
The alien opposition is huge. They snort repulsively. They are ugly beyond belief. They also have skills far beyond those of mere earthlings.
Soon, they are leading 2-0. Remember, we're playing for the world here. We're trusting these players to save us from a fate that seems to involve wearing a dark-colored hood all day -- and even all night.
Oddly, this alien planet is called Hurakan. Some supporters of Argentina's very real Huracan team might be marginally offended by the apparent comparison with these monsters.
Actually, talking of Argentina, one local filmmaker, Demian Rugna, says that Samsung stole the idea for this ad series from him and that he's attempted to negotiate with the company (video embedded below).
For myself, I see a strong -- and not entirely flattering -- resemblance between this ad and one of the greatest soccer ads of all time. This Nike ad featured, strangely enough, the best players in the world playing in hell against some frightfully ugly individuals. (Video also embedded below.)
It also featured the real players. Here, we have video game versions, which is terribly modern and therefore not terribly satisfying.
Now, back to the game.
Messi scores. But the Hurakanians come straight back and, by half time, it's 3-1 in favor of precisely the sort of aliens that Stephen Hawking fears most.
Perhaps I didn't mention, Samsung wants to stretch this idea even further. There will be a second half.
Sadly, it's not been released yet.
To be continued and continued and continued. Until you can't continue any more.