Samsung shows business customers how to be high tech

The Korean electronics giant operates a showroom in New Jersey to demonstrate technology it has for hotels, financial firms, retailers, and other businesses.

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Samsung's North American headquarters in Ridgefield Park, NJ, has an executive briefing center to show potential customers what they can do with Samsung electronics. Shara Tibken/CNET

RIDGEFIELD PARK, NJ -- Samsung's pretty sure it knows just what business customers need, and it's happy to show them.

The Korean electronics giant last year opened an "Executive Briefing Center" on the sixth floor of its North American headquarters in Ridgefield Park, NJ. The facility is used to show potential customers the sort of Samsung technology they can use to update their businesses. That includes everything from monitors that connect with tablets and smartphones to special screens that overlay displays to make them touch-compatible.

Samsung's briefing center doesn't just show the different technologies, but actually has them displayed in the sort of environment where they'd be used -- schools, medical centers, financial offices, hotels, and retailers. Visitors, which number in the hundreds each month, can use the vignettes to brainstorm, but they can't buy such solutions straight off the shelf.

Check out CNET's slideshow for your own personal tour:

About the author

Shara Tibken is a senior writer for CNET focused on Samsung and Apple. She previously wrote for Dow Jones Newswires and the Wall Street Journal. She's a native Midwesterner who still prefers "pop" over "soda."

 

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