Samsung releases best trade show tchotchke ever?

Well, maybe not the best ever, but the tiny aluminum suitcase for the new flash memory cards was much more eye-catching than the usual handouts.

BERLIN--OK, perhaps the headline is a bit of an exaggeration--I've seen companies give away hundreds of $1,000 SLRs at conferences. But I have to hand it to Samsung today at the IFA trade show here.

To show off that it's entering the flash memory card market in the United States, the company created a customized miniature aluminum suitcase. Inside was a foam pad holding an SD card and a MicroSD card. Here's a video showing it all:

The company presumably selected the design to impart a sense of ruggedness: the cards are billed as shockproof and waterproof.

The suitcase even had little latches that flipped open once you pulled the release tabs apart. Fortunately the nine-button keypad, which measured about 3x4mm, was purely ornamental. I'm not a bad tiny-keyboard typist, but that would have been a bit much.

Samsung handed out this tiny aluminum suitcase to promote its new SD flash memory cards that it plans to start selling in the United States. Two card samples were inside, accessible once the latches were released.
Samsung handed out this tiny aluminum suitcase to promote its new SD flash memory cards that it plans to start selling in the United States. Two card samples were inside, accessible once the latches were released. Stephen Shankland/CNET

About the author

Stephen Shankland has been a reporter at CNET since 1998 and covers browsers, Web development, digital photography and new technology. In the past he has been CNET's beat reporter for Google, Yahoo, Linux, open-source software, servers and supercomputers. He has a soft spot in his heart for standards groups and I/O interfaces.

 

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