Samsung releases best trade show tchotchke ever?
Well, maybe not the best ever, but the tiny aluminum suitcase for the new flash memory cards was much more eye-catching than the usual handouts.
BERLIN--OK, perhaps the headline is a bit of an exaggeration--I've seen companies give away hundreds of $1,000 SLRs at conferences. But I have to hand it to Samsung today at thehere.
To show off that it's entering the flash memory card market in the United States, the company created a customized miniature aluminum suitcase. Inside was a foam pad holding an SD card and a MicroSD card. Here's a video showing it all:
The company presumably selected the design to impart a sense of ruggedness: the cards are billed as shockproof and waterproof.
The suitcase even had little latches that flipped open once you pulled the release tabs apart. Fortunately the nine-button keypad, which measured about 3x4mm, was purely ornamental. I'm not a bad tiny-keyboard typist, but that would have been a bit much.