Samsung recasts its Windows PC line as Ativ
The company hopes consumers will start associating Ativ with Windows OS desktops, notebooks, and tablets -- just as they've learned to tie Galaxy to the Android OS.
Samsung is rebranding all of its Windows PCs as Ativ.
Ativ is Vita backward -- Windows 8 tablets. (There was also the Ativ Tab, a Windows RT slate that . And an came out with little fanfare.)-- and previously only applied to the Ativ and , both
"We hope our Ativ brand will see the same kind of traction and awareness that we have seen with our Galaxy brand, with consumers associating Ativ with Windows in the same way they associate Galaxy with Android," said Simon Stanford, a Samsung U.K. vice president.
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