{"id":"23674b45-b36d-4437-bbc4-905ad0054304","slug":"samsung-needs-a-hit-with-galaxy-note-4-as-apple-preps-its-own-phablet","title":"Why Galaxy Note 4 is a must-win for Samsung. Hint: Big-screen iPhone","template":"\u003Cdiv class=\u0022container\u0022\u003E\u003Cdiv class=\u0022row\u0022\u003E\u003Cdiv class=\u0022col-8\u0022\u003E\u003Cul class=\u0022breadcrumb\u0022 section=\u0022bc\u0022\u003E\u003Cli\u003E\u003Ca href=\u0022\/\u0022\u003ECNET\u003C\/a\u003E\u003Cspan class=\u0022divider\u0022\u003E\u003C\/span\u003E\u003C\/li\u003E\u003Cli\u003E\u003Ca href=\u0022\/topics\/mobile\/\u0022\u003EMobile\u003C\/a\u003E\u003Cspan class=\u0022divider\u0022\u003E\u003C\/span\u003E\u003C\/li\u003E\u003Cli\u003EWhy Galaxy Note 4 is a must-win for Samsung. Hint: Big-screen iPhone\u003C\/li\u003E\u003C\/ul\u003E\u003C\/div\u003E\u003C\/div\u003E\u003Cdiv class=\u0022articleHead\u0022\u003E\u003Ch1 itemprop=\u0022headline\u0022\u003EWhy Galaxy Note 4 is a must-win for Samsung. Hint: Big-screen iPhone\u003C\/h1\u003E\u003Cp class=\u0022article-dek\u0022 itemprop=\u0022description\u0022\u003EApple is expected to launch its own big-screen smartphones a week after Samsung\u0027s Unpacked event, putting more pressure on the Korean electronics giant.\u003C\/p\u003E\u003Cdiv id=\u0022article-info\u0022 class=\u0022row article-byline\u0022 section=\u0022author\u0022\u003E\u003Cul\u003E\u003Cli itemscope itemtype=\u0022http:\/\/schema.org\/Person\u0022\u003Eby\n \u003Ca itemprop=\u0022name\u0022 rel=\u0022author\u0022 class=\u0022author\u0022 href=\u0022http:\/\/www.cnet.com\/profiles\/sharatibken\/\u0022\u003E\n Shara Tibken\n \u003C\/a\u003E\u003Cspan class=\u0022asset-twitter\u0022\u003E\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/twitter.com\/intent\/user?screen_name=sharatibken\u0022 class=\u0022twitter-follow-link\u0022\u003E\u003Cdiv class=\u0022twitter\u0022\u003E\u003Cdiv class=\u0022icon icon-twitter-red\u0022\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/a\u003E\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/twitter.com\/intent\/user?screen_name=sharatibken\u0022 class=\u0022twitter-follow-link\u0022\u003E@sharatibken\u003C\/a\u003E\u003C\/span\u003E\u003C\/li\u003E\u003Cli\u003E\u003Ctime itemprop=\u0022datePublished\u0022 class=\u00222014-09-01 11:00:00\u0022\u003ESeptember 1, 2014 4:00 AM PDT\u003C\/time\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003C\/div\u003E\u003Cdiv class=\u0022sharebarRedesign inline-view atTop\u0022 section=\u0022topSharebar\u0022 data-component=\u0022sharebar\u0022 data-sharebar-options=\u0027{\u0022title\u0022:\u0022Why Galaxy Note 4 is a must-win for Samsung. Hint: Big-screen iPhone\u0022,\u0022description\u0022:\u0022Apple is expected to launch its own big-screen smartphones a week after Samsung\\u0027s Unpacked event, putting more pressure on the Korean electronics giant.\u0022,\u0022url\u0022:\u0022http:\\\/\\\/www.cnet.com\\\/news\\\/samsung-needs-a-hit-with-galaxy-note-4-as-apple-preps-its-own-phablet\\\/\u0022,\u0022popupWidth\u0022:780,\u0022popupHeight\u0022:510}\u0027\u003E\u003Cul class=\u0022sharebarContainer\u0022\u003E\u003Cli class=\u0022share-button one sharebarRedesignButton\u0022\u003E\u003Ca data-popup=\u0022facebook\u0022\u003E\u003Cdiv class=\u0022social-button-small-redesign facebook\u0022\u003E\u003Cdiv class=\u0022icon icon-small-facebook\u0022\u003Efacebook\u003C\/div\u003E\u003C\/div\u003E\u003C\/a\u003E\u003C\/li\u003E\u003Cli class=\u0022share-button two sharebarRedesignButton\u0022\u003E\u003Ca data-popup=\u0022twitter\u0022\u003E\u003Cdiv class=\u0022social-button-small-redesign twitter\u0022\u003E\u003Cdiv 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queuing leader-top-556550bcba226 for display\u0022);\n var cbsiGptDivIds = cbsiGptDivIds || [];\n cbsiGptDivIds.push(\u0022leader-top-556550bcba226\u0022);\n if(window.CnetPageVars \u0026\u0026 CnetPageVars.ads) {\n CnetPageVars.ads.adCount = CnetPageVars.ads.adCount || {};\n CnetPageVars.ads.adCount.leaderTop = 0;\n\n CnetPageVars.ads.adScheduledCount = CnetPageVars.ads.adScheduledCount || {};\n CnetPageVars.ads.adScheduledCount.leaderTop = 0;\n }\n \u003C\/script\u003E\u003C\/div\u003E\u003Cdiv class=\u0022tocGuideTopPlus\u0022\u003E\u003C\/div\u003E\u003C\/div\u003E\u003Cdiv class=\u0022magnetArticle articleContent container\u0022\u003E\u003Cdiv class=\u0022container\u0022\u003E\u003Cdiv class=\u0022row\u0022\u003E\u003Cdiv class=\u0022row\u0022\u003E\u003Cdiv class=\u0022col-12\u0022\u003E\u003Cdiv class=\u0022row\u0022\u003E\u003Cdiv class=\u0022col-8\u0022\u003E\u003Carticle itemscope itemtype=\u0022http:\/\/schema.org\/Article\u0022 id=\u0022article-body\u0022 section=\u0022articleBody\u0022\u003E\u003Cmeta itemprop=\u0022thumbnailUrl\u0022 content=\u0022http:\/\/cnet2.cbsistatic.com\/hub\/i\/r\/2014\/03\/07\/73989fd5-b95a-4bae-8415-edae84fc9668\/thumbnail\/770x433\/b15f3cd113808aa972da7fbd1e99a395\/lg-hero-samsunggalaxynote3.jpg\u0022\u003E\u003Cmeta itemprop=\u0022keywords\u0022 content=\u0022Mobile, Samsung, Samsung Galaxy\u0022\u003E\u003Cmeta itemprop=\u0022url\u0022 content=\u0022http:\/\/www.cnet.com\/news\/samsung-needs-a-hit-with-galaxy-note-4-as-apple-preps-its-own-phablet\/\u0022\u003E\u003Cdiv class=\u0022article-main-body row\u0022 itemprop=\u0022articleBody\u0022 data-use-autolinker=\u0022true\u0022 data-component=\u0022lazyloadImages\u0022\u003E\u003Cp\u003E\u003Cfigure class=\u0022image pull-right image-medium\u0022 section=\u0022shortcodeImage\u0022\u003E\u003Cspan class=\u0022imageContainer\u0022\u003E\u003Cimg src=\u0022http:\/\/cnet2.cbsistatic.com\/hub\/i\/r\/2014\/01\/02\/3a62583d-aca5-4b8e-a96f-d3698ff9037b\/resize\/370xauto\/d39bf4649e5424c6feb98553a66473d8\/Samsung_Galaxy_Note_3_35827011_09_540x386.jpg\u0022 class=\u0022\u0022 alt=\u0022Samsung_Galaxy_Note_3_35827011_09_540x386.jpg\u0022 itemprop=\u0022image\u0022 height=\u0022auto\u0022 width=\u0022370\u0022\u003E\u003C\/span\u003E\u003Cfigcaption\u003E\u003Cspan class=\u0022caption\u0022\u003ESamsung will introduce the successor to the Galaxy Note 3, pictured here, during events in Beijing, Berlin and New York.\u003C\/span\u003E\u003Cspan class=\u0022credit\u0022\u003E\n CNET\n \u003C\/span\u003E\u003C\/figcaption\u003E\u003C\/figure\u003E\u003C\/p\u003E\u003Cp\u003EThe stakes have never been higher for Samsung\u0027s oversize Galaxy Note 4.\u003C\/p\u003E\u003Cp\u003EWhile Apple\u0027s iPhone and Samsung\u0027s Galaxy S smartphone franchises have duked it out for flagship supremacy, Samsung\u0027s other marquee smartphone line, the Galaxy Note, has enjoyed the lack of opposition in serving power users willing to pay up for a much larger display -- a market it essentially created. But the Galaxy Note 4, which will be unveiled at Samsung\u0027s \u0022Unpacked\u0022 event Wednesday, may no longer be the only legitimate jumbo phone in the market -- Apple is expected to unveil\u003Ca href=\u0022http:\/\/www.cnet.com\/news\/iphone-6-sorting-through-the-fact-fiction-around-apples-upcoming-smartphone\/\u0022\u003E two larger iPhones \u003C\/a\u003Enext week. \u003C\/p\u003E\u003Cp\u003EThe \u003Ca href=\u0022http:\/\/www.cnet.com\/news\/samsung-will-host-unpacked-launch-sept-3-in-three-cities\/\u0022\u003EUnpacked event \u003C\/a\u003Ecomes at a critical time for Samsung. While the Galaxy Note line has always played second fiddle to the Galaxy S line, the Note 4 arrives as more consumers are willing to tolerate the bulkiness of a larger display for an improved video, gaming, and Internet-browsing experience. Interest in the product is high. And the company badly needs a hit after the disappointing sales of the Galaxy S5 and \u003Ca href=\u0022http:\/\/www.cnet.com\/news\/samsungs-real-achilles-heel-the-low-cost-emerging-markets\/\u0022\u003Emounting competition from Chinese vendors for budget smartphones\u003C\/a\u003E and from Apple on the high end. Apple potentially offering two larger iPhones doesn\u0027t help.\u003C\/p\u003E\u003Cp\u003E\u0022Samsung\u0027s in trouble right now,\u0022 Gartner analyst Van Baker said. \u0022I don\u0027t know what they\u0027ve got in their arsenal that can [change] this.\u0022\u003C\/p\u003E\u003Ch3\u003ENeeding a jolt\u003C\/h3\u003E\u003Cp\u003EEnter the \u003Ca href=\u0022http:\/\/www.cnet.com\/products\/samsung-galaxy-note-4\/\u0022\u003EGalaxy Note 4.\u003C\/a\u003E Most variants of the device will come with the speedy Qualcomm Snapdragon 805 processor, according to people familiar with the matter. It\u0027s believed to feature a 5.7-inch ultra high-definition display 4K, a metal frame much like the Galaxy Alpha, and a 16-megapixel rear-facing camera. \u003C\/p\u003E\u003Cdiv id=\u0022inpage-video-top-556550bcba226\u0022 class=\u0022ad-inpage-video-top\u0022 data-ad=\u0022inpage-video-top\u0022\u003E\u003Cscript\u003E\n window.console \u0026\u0026 console.log \u0026\u0026 console.log(\u0022ADS: queuing inpage-video-top-556550bcba226 for display\u0022);\n var cbsiGptDivIds = cbsiGptDivIds || [];\n cbsiGptDivIds.push(\u0022inpage-video-top-556550bcba226\u0022);\n \u003C\/script\u003E\u003C\/div\u003E\u003Cp\u003ESamsung also will unveil its new \u003Ca href=\u0022http:\/\/www.cnet.com\/news\/facebooks-oculus-teams-with-samsung-for-mobile-virtual-reality-push\/\u0022\u003Evirtual reality headset, developed with Facebook\u0027s Oculus, \u003C\/a\u003Esaid people familiar with the new device. And it will show off its new \u003Ca href=\u0022http:\/\/www.cnet.com\/products\/samsung-gear-s\/\u0022\u003EGear S smartwatch\u003C\/a\u003E that has its own 3G modem and runs Samsung\u0027s open-source Tizen operating system. Samsung announced the device late Wednesday, ahead of its Unpacked event. Of course, the company also could show off other items, and its plans could change. \u003C\/p\u003E\u003Cp\u003E\u003Cdiv class=\u0022shortcode related-links float_left\u0022 section=\u0022shortcodeRelatedLinks\u0022\u003E\n \u003Ch6\u003E\n \u003Cspan\u003ESee also\u003C\/span\u003E\n \u003C\/h6\u003E\n \u003Cul\u003E\u003Cli\u003E\n \u003Ca href=\u0022http:\/\/www.cnet.com\/products\/samsung-galaxy-note-4\/\u0022\u003ECNET\u0027s Galaxy Note 4 preview\u003C\/a\u003E\n \u003C\/li\u003E\n \u003Cli\u003E\n \u003Ca href=\u0022http:\/\/www.cnet.com\/news\/samsung-will-host-unpacked-launch-sept-3-in-three-cities\/\u0022\u003ESamsung will host Unpacked launch in three cities on Sept. 3\u003C\/a\u003E\n \u003C\/li\u003E\n \u003Cli\u003E\n \u003Ca href=\u0022http:\/\/www.cnet.com\/news\/samsungs-real-achilles-heel-the-low-cost-emerging-markets\/\u0022\u003ESamsung\u0027s real Achilles\u0027 heel: Low-end, emerging markets\u003C\/a\u003E\n \u003C\/li\u003E\n \u003Cli\u003E\n \u003Ca href=\u0022http:\/\/www.cnet.com\/news\/facebooks-oculus-teams-with-samsung-for-mobile-virtual-reality-push\/\u0022\u003EFacebook\u0027s Oculus teaming with Samsung for mobile virtual reality push\u003C\/a\u003E\n \u003C\/li\u003E\n \u003Cli\u003E\n \u003Ca href=\u0022http:\/\/www.cnet.com\/news\/with-gear-s-watch-samsung-tinkers-and-tempts-fate\/\u0022\u003EWith Gear S watch, Samsung tinkers -- and tempts fate\u003C\/a\u003E\n \u003C\/li\u003E\n \u003C\/ul\u003E\u003C\/div\u003E\u003C\/p\u003E\u003Cp\u003ESamsung declined to comment, saying it doesn\u0027t respond to rumors or speculation. Apple also declined to comment about the speculation that it will soon launch a phablet. \u003C\/p\u003E\u003Cp\u003ESamsung needs a jolt. The company -- the world\u0027s biggest smartphone vendor by a wide margin -- is being pressured in emerging markets by low-cost handset vendors such as Xiaomi and Huawei. It\u0027s also facing stiff competition from Apple in the market for pricey, high-end smartphones, despite the fact Apple\u0027s current phone, the iPhone 5S, is nearly a year old. Of the five biggest smartphone vendors in the world, Samsung was the only one that saw shipments fall year-over-year in the second quarter, \u003Ca href=\u0022http:\/\/www.idc.com\/getdoc.jsp?containerId=prUS25015114\u0022 target=\u0022_blank\u0022 data-component=\u0022externalLink\u0022\u003Eaccording to IDC\u003C\/a\u003E.\u003C\/p\u003E\u003Cp\u003ESamsung \u003Ca href=\u0022http:\/\/www.cnet.com\/news\/samsung-warns-2h14-will-be-tough-as-it-reports-weak-q2-results\/\u0022\u003Eadmitted during its second-quarter earnings report in July \u003C\/a\u003Ethat excess inventory in China and Europe caused device sales to slide and increased the amount it spent on marketing to counteract the issue. It also noted that its earnings were hurt by increased price competition, and it was hard to sell its older 3G phones in China as the country shifts to 4G LTE technology. Those factors contributed to a 30 percent drop in profits in Samsung\u0027s mobile division in the June quarter and caused the company to warn that the second half of 2014 would remain a challenge. \u003C\/p\u003E\u003Cp\u003EThat challenge will come in the form of more potent competition. Apple is expected to potentially release two smartphones: a 4.7-inch smartphone and a 5.5-inch phablet, and the Chinese vendors will continue to release cheap devices with top-of-the-line specs at a rapid pace. Fitch Ratings, a major credit rating agency in the US, \u003Ca href=\u0022http:\/\/www.cnet.com\/news\/samsungs-smartphone-struggle-may-only-get-worse\/\u0022\u003Epredicted in mid-August\u003C\/a\u003E that Samsung\u0027s global smartphone market share will fall to 25 percent in 2015 from 31 percent this year. \u003C\/p\u003E\u003Ch3\u003ETime to think different?\u003C\/h3\u003E\u003Cp\u003ESimply releasing a Galaxy Note 4 with metal accents or emphasizing just how great the phablet\u0027s pen works won\u0027t be enough. And it\u0027s highly unlikely a standalone smartwatch or virtual reality device could generate enough sales to offset a slowing smartphone market. Instead, Samsung needs to take a hard look at its operations and figure out what it\u0027s going to do differently.\u003C\/p\u003E\u003Cp\u003E\u003Cdiv class=\u0022shortcode gallery size_small\u0022 data-component=\u0027[\u0022ellipsis\u0022]\u0027 section=\u0022shortcodeGallery\u0022\u003E\n \u003Ch6\u003E\n \u003Ca href=\u0022\/pictures\/samsung-galaxy-note-3\/\u0022 data-component=\u0022imageGalleryModal\u0022 data-image-gallery-modal-options=\u0027{\u0022url\u0022:\u0022\\\/pictures\\\/samsung-galaxy-note-3\\\/\u0022,\u0022index\u0022:1}\u0027\u003E\u003Cspan\u003ESamsung Galaxy Note 3\u003C\/span\u003E\u003C\/a\u003E\n \u003Ca class=\u0022subHead\u0022 href=\u0022\/pictures\/samsung-galaxy-note-3\/\u0022 data-component=\u0022imageGalleryModal\u0022 data-image-gallery-modal-options=\u0027{\u0022url\u0022:\u0022\\\/pictures\\\/samsung-galaxy-note-3\\\/\u0022,\u0022index\u0022:1}\u0027\u003ESee full gallery\u003C\/a\u003E\n \u003C\/h6\u003E\n \n \n \u003Cdiv class=\u0022shortcode-gallery\u0022 data-component=\u0022shortcodeGallery\u0022 data-shortcode-gallery-options=\u0027{\u0022count\u0022:9,\u0022visible\u0022:4,\u0022preloadThreshold\u0022:7}\u0027\u003E\n\n \u003Cdiv data-item=\u0022window\u0022\u003E\n \u003Cdiv data-item=\u0022viewport\u0022 class=\u0022row viewport\u0022\u003E\n \u003Cdiv data-item=\u0022image\u0022 class=\u0022col-2 selected\u0022 section=\u0022galleryItem.1\u0022\u003E\n \u003Ca class=\u0022imageLinkWrapper\u0022 href=\u0022\/pictures\/samsung-galaxy-note-3\/\u0022 data-component=\u0022imageGalleryModal\u0022 data-image-gallery-modal-options=\u0027{\u0022url\u0022:\u0022\\\/pictures\\\/samsung-galaxy-note-3\\\/\u0022,\u0022index\u0022:1}\u0027\u003E\n \n \u003Cfigure class=\u0022 img\u0022\u003E\u003Cimg src=\u0022http:\/\/cnet3.cbsistatic.com\/hub\/i\/r\/2013\/10\/01\/53a9fa67-8709-11e3-9955-14feb5ca9861\/thumbnail\/170x128\/f6a6a23a8b655381b177b8f189fc4575\/orig-samsung-galaxy-note-3-7.jpg\u0022 class=\u0022\u0022 alt=\u0022orig-samsung-galaxy-note-3-7.jpg\u0022 height=\u0022128\u0022 width=\u0022170\u0022\u003E\u003C\/figure\u003E\u003C\/a\u003E\n \u003C\/div\u003E\n \u003Cdiv data-item=\u0022image\u0022 class=\u0022col-2 \u0022 section=\u0022galleryItem.2\u0022\u003E\n \u003Ca class=\u0022imageLinkWrapper\u0022 href=\u0022\/pictures\/samsung-galaxy-note-3\/2\/\u0022 data-component=\u0022imageGalleryModal\u0022 data-image-gallery-modal-options=\u0027{\u0022url\u0022:\u0022\\\/pictures\\\/samsung-galaxy-note-3\\\/\u0022,\u0022index\u0022:2}\u0027\u003E\n \n \u003Cfigure class=\u0022 img\u0022\u003E\u003Cimg src=\u0022http:\/\/cnet2.cbsistatic.com\/hub\/i\/r\/2013\/10\/01\/49bd22e7-8709-11e3-9955-14feb5ca9861\/thumbnail\/170x128\/aa9c2aa556c58177ff339b6b1d5c2b9e\/orig-samsung-galaxy-note-3-4.jpg\u0022 class=\u0022\u0022 alt=\u0022orig-samsung-galaxy-note-3-4.jpg\u0022 height=\u0022128\u0022 width=\u0022170\u0022\u003E\u003C\/figure\u003E\u003C\/a\u003E\n \u003C\/div\u003E\n \u003Cdiv data-item=\u0022image\u0022 class=\u0022col-2 \u0022 section=\u0022galleryItem.3\u0022\u003E\n \u003Ca class=\u0022imageLinkWrapper\u0022 href=\u0022\/pictures\/samsung-galaxy-note-3\/3\/\u0022 data-component=\u0022imageGalleryModal\u0022 data-image-gallery-modal-options=\u0027{\u0022url\u0022:\u0022\\\/pictures\\\/samsung-galaxy-note-3\\\/\u0022,\u0022index\u0022:3}\u0027\u003E\n \n \u003Cfigure class=\u0022 img\u0022\u003E\u003Cimg src=\u0022http:\/\/cnet1.cbsistatic.com\/hub\/i\/r\/2013\/10\/01\/55e5df80-8709-11e3-9955-14feb5ca9861\/thumbnail\/170x128\/d1adf48c6f57d5c53fd9d34309bdd652\/orig-samsung-galaxy-note-3-8.jpg\u0022 class=\u0022\u0022 alt=\u0022orig-samsung-galaxy-note-3-8.jpg\u0022 height=\u0022128\u0022 width=\u0022170\u0022\u003E\u003C\/figure\u003E\u003C\/a\u003E\n \u003C\/div\u003E\n \u003Cdiv data-item=\u0022image\u0022 class=\u0022col-2 \u0022 section=\u0022galleryItem.4\u0022\u003E\n \u003Ca class=\u0022imageLinkWrapper\u0022 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data-image-gallery-modal-options=\u0027{\u0022url\u0022:\u0022\\\/pictures\\\/samsung-galaxy-note-3\\\/\u0022,\u0022index\u0022:6}\u0027\u003E\n \n \u003Cfigure class=\u0022 img\u0022\u003E\u003Cimg src=\u0022data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\u0022 class=\u0022\u0022 alt=\u0022orig-samsung-galaxy-note-3.jpg\u0022 height=\u0022128\u0022 width=\u0022170\u0022 data-src=\u0022http:\/\/cnet3.cbsistatic.com\/hub\/i\/r\/2013\/10\/01\/47a0a983-8709-11e3-9955-14feb5ca9861\/thumbnail\/170x128\/9e154f4953fda80d6b7baf909f5aed4f\/orig-samsung-galaxy-note-3.jpg\u0022\u003E\u003C\/figure\u003E\u003C\/a\u003E\n \u003C\/div\u003E\n \u003Cdiv data-item=\u0022image\u0022 class=\u0022col-2 \u0022 section=\u0022galleryItem.7\u0022\u003E\n \u003Ca class=\u0022imageLinkWrapper\u0022 href=\u0022\/pictures\/samsung-galaxy-note-3\/7\/\u0022 data-component=\u0022imageGalleryModal\u0022 data-image-gallery-modal-options=\u0027{\u0022url\u0022:\u0022\\\/pictures\\\/samsung-galaxy-note-3\\\/\u0022,\u0022index\u0022:7}\u0027\u003E\n \n \u003Cfigure class=\u0022 img\u0022\u003E\u003Cimg src=\u0022data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\u0022 class=\u0022\u0022 alt=\u0022orig-samsung-galaxy-note-3-9.jpg\u0022 height=\u0022128\u0022 width=\u0022170\u0022 data-src=\u0022http:\/\/cnet3.cbsistatic.com\/hub\/i\/r\/2013\/10\/01\/57cb3d8e-8709-11e3-9955-14feb5ca9861\/thumbnail\/170x128\/3f56e14962b7ec20de5dcd25dd5f7b95\/orig-samsung-galaxy-note-3-9.jpg\u0022\u003E\u003C\/figure\u003E\u003C\/a\u003E\n \u003C\/div\u003E\n \u003Cdiv data-item=\u0022image\u0022 class=\u0022col-2 \u0022 section=\u0022galleryItem.8\u0022\u003E\n \u003Ca class=\u0022imageLinkWrapper\u0022 href=\u0022\/pictures\/samsung-galaxy-note-3\/8\/\u0022 data-component=\u0022imageGalleryModal\u0022 data-image-gallery-modal-options=\u0027{\u0022url\u0022:\u0022\\\/pictures\\\/samsung-galaxy-note-3\\\/\u0022,\u0022index\u0022:8}\u0027\u003E\n \n \u003Cfigure class=\u0022 img\u0022\u003E\u003Cimg src=\u0022data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\u0022 class=\u0022\u0022 alt=\u0022orig-samsung-galaxy-note-3-3.jpg\u0022 height=\u0022128\u0022 width=\u0022170\u0022 data-src=\u0022http:\/\/cnet1.cbsistatic.com\/hub\/i\/r\/2013\/10\/01\/4de73a2b-8709-11e3-9955-14feb5ca9861\/thumbnail\/170x128\/72580f03aef64fce58d4ea89d8991bd5\/orig-samsung-galaxy-note-3-3.jpg\u0022\u003E\u003C\/figure\u003E\u003C\/a\u003E\n \u003C\/div\u003E\n \u003Cdiv data-item=\u0022image\u0022 class=\u0022col-2 \u0022 section=\u0022galleryItem.9\u0022\u003E\n \u003Ca class=\u0022imageLinkWrapper\u0022 href=\u0022\/pictures\/samsung-galaxy-note-3\/9\/\u0022 data-component=\u0022imageGalleryModal\u0022 data-image-gallery-modal-options=\u0027{\u0022url\u0022:\u0022\\\/pictures\\\/samsung-galaxy-note-3\\\/\u0022,\u0022index\u0022:9}\u0027\u003E\n \n \u003Cfigure class=\u0022 img\u0022\u003E\u003Cimg src=\u0022data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\u0022 class=\u0022\u0022 alt=\u0022orig-samsung-galaxy-note-3-5.jpg\u0022 height=\u0022128\u0022 width=\u0022170\u0022 data-src=\u0022http:\/\/cnet1.cbsistatic.com\/hub\/i\/r\/2013\/10\/01\/4fde7fab-8709-11e3-9955-14feb5ca9861\/thumbnail\/170x128\/1c1061b797b508ed27066357729ac326\/orig-samsung-galaxy-note-3-5.jpg\u0022\u003E\u003C\/figure\u003E\u003C\/a\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\n \u003Cdiv class=\u0022row controls\u0022\u003E\n \u003Cdiv data-item=\u0022image-count\u0022\u003E\u003Cspan class=\u0022first\u0022\u003E1\u003C\/span\u003E - \u003Cspan class=\u0022last\u0022\u003E4\u003C\/span\u003E \/ \u003Cspan class=\u0022count\u0022\u003E9\u003C\/span\u003E\u003C\/div\u003E\n\n \u003Ca class=\u0022next\u0022 data-to-image=\u0022next\u0022\u003ENext\u003C\/a\u003E\n \u003Ca class=\u0022prev\u0022 data-to-image=\u0022previous\u0022\u003EPrev\u003C\/a\u003E\n \u003C\/div\u003E\n \u003C\/div\u003E\n\n \u003C\/div\u003E\u003C\/p\u003E\u003Cp\u003E\u0022A drastic change in smartphone strategy is required,\u0022 Bernstein analyst Mark Newman noted in August. The company in part needs to \u0022start winning share back with more aggressive specs and prices in the low end\u0022 instead of trying to protect its margins. It also needs to improve product design and innovation in high-end devices with features such as flexible displays and metal casing, Newman said. When technology such as foldable displays hits the market in late 2015, it could be a \u0022real game changer\u0022 for Samsung, he added.\u003C\/p\u003E\u003Cp\u003ESamsung, once known as a low-end electronics manufacturer, rose quickly in the smartphone market after adopting Android. Its Galaxy line of smartphones, coupled with a savvy and massive marketing machine, helped it gain customers and overtake Nokia as the world\u0027s biggest phone maker in 2012. \u003C\/p\u003E\u003Cp\u003EWhile Samsung often gets knocked as a \u0022fast follower\u0022 when it comes to tech trends, it\u0027s indisputable that the company blazed a new trail with the introduction of the original 5.3-inch Galaxy Note in 2011. Though the device was mocked at first for its large, almost comical display, the larger display size gradually found acceptance with consumers. There was a begrudging acceptance of the Note 2 in the market and eager anticipation for the Note 3. It also set off a stream of similar big-screen devices from rival handset vendors such as HTC and LG.\u003C\/p\u003E\u003Cp\u003E\u003Cfigure class=\u0022image pull-right image-medium\u0022 section=\u0022shortcodeImage\u0022\u003E\u003Cspan class=\u0022imageContainer\u0022\u003E\u003Cimg src=\u0022\u0022 class=\u0022lazy \u0022 alt=\u0022samsung-unpacked-2014-invitation.jpg\u0022 height=\u0022auto\u0022 width=\u0022370\u0022 data-original=\u0022 http:\/\/cnet1.cbsistatic.com\/hub\/i\/r\/2014\/08\/28\/380e6fca-3a96-45fd-bb0a-ba46ffdf6972\/resize\/370xauto\/88aea9cbcf5f69a57b5fd61f75e6587e\/samsung-unpacked-2014-invitation.jpg\u0022\u003E\u003Cnoscript\u003E\u003Cimg src=\u0022http:\/\/cnet1.cbsistatic.com\/hub\/i\/r\/2014\/08\/28\/380e6fca-3a96-45fd-bb0a-ba46ffdf6972\/resize\/370xauto\/88aea9cbcf5f69a57b5fd61f75e6587e\/samsung-unpacked-2014-invitation.jpg\u0022 class=\u0022\u0022 alt=\u0022samsung-unpacked-2014-invitation.jpg\u0022 itemprop=\u0022image\u0022 height=\u0022auto\u0022 width=\u0022370\u0022\u003E\u003C\/noscript\u003E\u003C\/span\u003E\u003Cfigcaption\u003E\u003Cspan class=\u0022caption\u0022\u003ESamsung\u0027s invite to its Unpacked press conference at IFA 2014\u003C\/span\u003E\u003Cspan class=\u0022credit\u0022\u003E\n Samsung\n \u003C\/span\u003E\u003C\/figcaption\u003E\u003C\/figure\u003E\u003C\/p\u003E\u003Cp\u003EPhablets, typically defined as having screens between 5 and 6.99 inches, still make up a small percentage of the overall smartphone industry\u0027s sales. Only 15 percent of smartphones sold worldwide last year were phablets, according to Strategy Analytics. This year, the phablet share should rise to 22 percent, thanks to Apple\u0027s newest devices, Strategy Analytics analyst Neil Mawston said.\u003C\/p\u003E\u003Cp\u003E\u0022Phablets are booming already in Asia, and we expect that trend to spread to North America and Europe when Apple launches its bigger-screen iPhones,\u0022 Mawston said. \u003C\/p\u003E\u003Cp\u003EDespite pioneering the market, Samsung risks losing its position to Apple. Analysts say there\u0027s a lot of pent-up demand for larger iPhones, and the iPhone 6 could be one of the largest product launches in Apple\u0027s 38-year history. Apple \u003Ca href=\u0022http:\/\/www.cnet.com\/news\/apple-reportedly-readying-record-iphone-6-production\/\u0022\u003Ereportedly has asked\u003C\/a\u003E manufacturing partners to produce about 70 million to 80 million units of its larger screen iPhones by December 30, which is about 30 percent to 40 percent more iPhones than it ordered for its initial run of last year\u0027s \u003Ca href=\u0022http:\/\/www.cnet.com\/products\/apple-iphone-5s\/\u0022\u003EiPhone 5S\u003C\/a\u003E and 5C.\u003C\/p\u003E\u003Cp\u003EFor Samsung, offering bigger displays has always been a key feature that sets its devices apart from those by Apple. The removal of the size advantage means the Galaxy Note 4 will have to impress on its other merits or risk falling behind. Given Samsung\u0027s precarious position, that\u0027s something it can ill afford.\u003C\/p\u003E\u003Cp\u003E\u003Cem\u003E-Ian Sherr contributed to this report. \u003C\/em\u003E\u003C\/p\u003E\u003C\/div\u003E\u003Cfooter\u003E\u003Cdiv class=\u0022row collections-topics-and-tags\u0022 section=\u0022tag\u0022\u003E\u003Cdl\u003E\u003Cdt\u003E\u003Cb\u003ETags: \u003C\/b\u003E\u003C\/dt\u003E\u003Cdd\u003E\u003Ca href=\u0022\/topics\/mobile\/\u0022\u003EMobile\u003C\/a\u003E\u003C\/dd\u003E\u003Cdd\u003E\u003Ca href=\u0022\/tags\/samsung\/\u0022\u003ESamsung\u003C\/a\u003E\u003C\/dd\u003E\u003Cdd\u003E\u003Ca href=\u0022\/tags\/samsung-galaxy\/\u0022\u003ESamsung Galaxy\u003C\/a\u003E\u003C\/dd\u003E\u003C\/dl\u003E\u003C\/div\u003E\u003Cdiv data-component=\u0022bestFitVideoPromo\u0022 data-best-fit-video-promo-options=\u0027{\u0022defaultAsset\u0022:{\u0022id\u0022:\u0022news-video-promo\u0022},\u0022primaryAsset\u0022:{\u0022id\u0022:\u0022\u0022},\u0022articleId\u0022:\u002223674b45-b36d-4437-bbc4-905ad0054304\u0022,\u0022articleTopic\u0022:\u00221c83a249-c387-11e2-8208-0291187b029a\u0022}\u0027\u003E\u003C\/div\u003E\u003Cdiv class=\u0022row about-author\u0022 itemscope itemtype=\u0022http:\/\/schema.org\/Person\u0022 section=\u0022author\u0022\u003E\u003Cdiv class=\u0022col-8\u0022\u003E\u003Ch6\u003E\u003Cspan\u003EAbout the author\u003C\/span\u003E\u003C\/h6\u003E\u003Cdiv class=\u0022col-1 profilePic\u0022\u003E\u003Ca itemprop=\u0022name\u0022 rel=\u0022author\u0022 href=\u0022\/profiles\/sharatibken\/\u0022\u003E\u003Cfigure class=\u0022 img\u0022\u003E\u003Cimg src=\u0022http:\/\/cnet4.cbsistatic.com\/hub\/i\/r\/2012\/12\/05\/ce17162b-eacb-11e2-8339-d4ae52e62bcc\/thumbnail\/70x70\/a0cc211f20e5bfd817931cd0717df5f5\/Shara_Tibken.jpg\u0022 class=\u0022\u0022 alt=\u0022Shara Tibken mugshot\u0022 height=\u002270\u0022 width=\u002270\u0022\u003E\u003C\/figure\u003E\u003C\/a\u003E\u003C\/div\u003E\u003Cdiv class=\u0022col-7 author-info\u0022\u003E\u003Cdiv class=\u0022row author-details\u0022\u003E\u003Cspan class=\u0022author-name\u0022\u003E\u003Ca itemprop=\u0022name\u0022 rel=\u0022author\u0022 class=\u0022authors\u0022 href=\u0022\/profiles\/sharatibken\/\u0022\u003EShara Tibken\u003C\/a\u003E\u003C\/span\u003E\u003Cspan class=\u0022author-social\u0022\u003E\u003Cul class=\u0022author-social\u0022\u003E\u003Cli\u003E\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/twitter.com\/intent\/user?screen_name=sharatibken\u0022 id=\u0022twitter-circle\u0022\u003E\u003Cdiv class=\u0022social-button-small twitter\u0022\u003E\u003Cdiv class=\u0022icon icon-small-twitter\u0022\u003Etwitter\u003C\/div\u003E\u003C\/div\u003E\u003C\/a\u003E\u003C\/li\u003E\u003Cli\u003E\u003Ca rel=\u0022author\u0022 target=\u0022_blank\u0022 href=\u0022http:\/\/plus.google.com\/104094878917624920668?rel=author\u0022 id=\u0022google-circle\u0022\u003E\u003Cdiv class=\u0022social-button-small googleplus\u0022\u003E\u003Cdiv class=\u0022icon icon-small-googleplus\u0022\u003Egoogleplus\u003C\/div\u003E\u003C\/div\u003E\u003C\/a\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003C\/span\u003E\u003Cdiv class=\u0022row author-bio\u0022\u003E\u003Cp class=\u0022shortBio\u0022\u003E\n Shara Tibken is a senior writer for CNET focused on Samsung and Apple. She previously wrote for Dow Jones Newswires and the Wall Street Journal. She\u0027s a native Midwesterner who still prefers \u0022pop\u0022 over \u0022soda.\u0022\n \u003Ca rel=\u0022author\u0022 href=\u0022\/profiles\/sharatibken\/\u0022\u003E\n See full bio\n \u003C\/a\u003E\u003C\/p\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003Cdiv class=\u0022yad-magnet yad-samsung-needs-a-hit-with-galaxy-note-4-as-apple-preps-its-own-phablet\u0022 data-component=\u0022yahooAdSearch\u0022 data-yahoo-ad-search-options=\u0027{\u0022yahooId\u0022:\u00226260d330-5e03-3d07-8454-5329587c1b5f\u0022,\u0022yahooSelector\u0022:\u0022.yad-samsung-needs-a-hit-with-galaxy-note-4-as-apple-preps-its-own-phablet\u0022,\u0022ftag\u0022:\u0022YHRbd38a98\u0022}\u0027\u003E\u003C\/div\u003E\u003C\/footer\u003E\u003C\/article\u003E\u003C!-- Ad: Removed: ad_name \u0022inline_product_carousel_top\u0022 was removed --\u003E\u003Cdiv id=\u0022info-board-top-556550bcba226\u0022 class=\u0022ad-info-board-top\u0022 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