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Samsung Galaxy S3 and Note 2 badmouth BlackBerry in new ad

Samsung is promoting the Samsung Galaxy S3 and Galaxy Note 2 with a thinly veiled pop at BlackBerry users.

Richard Trenholm Former Movie and TV Senior Editor
Richard Trenholm was CNET's film and TV editor, covering the big screen, small screen and streaming. A member of the Film Critic's Circle, he's covered technology and culture from London's tech scene to Europe's refugee camps to the Sundance film festival.
Expertise Films, TV, Movies, Television, Technology
Richard Trenholm
2 min read

The next generation of BlackBerry explodes into life this month -- and Samsung is launching a preemptive strike. Up to its old tricks, Samsung is promoting the Samsung Galaxy S3 and Galaxy Note 2 with a thinly veiled pop at BlackBerry users.

Samsung has form at bashing rivals in adverts. Ads for the Galaxy S2 and S3 took aim at Apple fans queuing up for the new iPhone 5. Although the ads never name the subject of their mockery, they make it very obvious -- and that's the case here, as Samsung lampoons BlackBerry's staid image to promote the business credentials of the Note 2 and S3.

In the new advert, a company of hip young app-buildin' gunslingers jump at the chance to switch from their boring business phones to Samsung Android smart phones. As Samsung puts it, only a besuited lame-o sticks with his keyboard-packing business-brick, while a middle-aged harridan refuses to deviate from her time-honoured two-phone system. What a pair of squares!

Press play on the video below to see Samsung's dig at BlackBerry: