Samsung beats Levi to the runway

Jeans maker's branded phone yet to be seen

Aving

It's no secret that Levi Strauss has had its problems with competition, but the last company we would have suspected of eclipsing it is Samsung.

No, the electronics giant isn't going to make jeans. But it did come out with a denim-clad phone as part of its SGH-E490 line, along with several other jackets, according to Tech Fresh and Aving.net.

Back in October, Levi announced that it had contracted with ModeLabs to make a branded Levi Strauss mobile phone . The handset and accessories were supposed to come out in Europe this year but have yet to make their first runway appearance.

 

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