Samsung adds Swarovski bling and bedazzle to its Galaxy S5
The company releases a line of crystal-encrusted covers for its flagship smartphone, as well as charms for its Gear Fit watch, which come in styles like anthracite skull, crystal star, and golden shadow lips.
Technology and fashion are "deeply intertwined," according to Samsung. So, it makes sense the smartphone-maker would bathe some of it products in Swarovski crystals, right?
The South Korean company released its "Swarovski for Samsung" accessory collection on its online story on Wednesday. The collection is specifically geared toward Samsung's Galaxy S5 smartphone and its Gear Fit computer-enabled watch.
For the Galaxy S5, buyers can snap up crystal-encrusted phone covers in various colors, such as black or a mixture of blue and white. And, the Gear Fit can be dressed up with little charms that come in different colors and styles. For example bar colors include golden shadow and crystal, and dangle styles come in light rose heart, anthracite skull, crystal star, and golden shadow lips (whatever that means).
"With technology and fashion so deeply intertwined, Samsung is more dedicated than ever to supporting self-expression through technological innovation and meaningful partnerships," Samsung's executive vice president of Global Marketing, IT & Mobile Division Younghee Lee said in a statement. "Collaborating with Swarovski on this stunning collection of device accessories reflects our commitment to providing people with user-experiences that express their distinct personalities and tastes."
News of the crystal collection leaked last month when a promotional video from Samsung's mobile team made it to the Web. The Swarovski Galaxy S5 is the latest in a long line of blinged-out devices going at least as far back as the early iPhone days. In fact, this isn't the first Samsung-Swarovski collaboration -- earlier this year the company debuted crystal cases for the Galaxy Note 3.
The "Swarovski for Samsung" collection is now available on the Samsung online store in Korea and will soon be coming soon to China and the UK. Starting May 22, the accessories will also be available in brick-and-mortar Samsung stores.