Samsung ad: Galaxy Note is sexy secretary in short skirt
Wanting you to forget the iPhone 6, Samsung releases new ads that celebrate the September 3 launch of its Galaxy Note 4. One contains unfortunate dialogue. It then disappears from YouTube.
I know that Apple is releasing a new phone that might be bigger, more glorious and more Apple-ish than even Samsung has so far managed to construct.
But may I ask you this: Can the iPhone 6 possibly be anything like a superorganized sexy secretary in a short skirt?
Please, this is not a question that's ever crossed my mind. Actually it did just now, when I espied a new ad for the Samsung Galaxy Note 4. This is an ad that had, by the time I'd finished writing about it, mysteriously disappeared from YouTube.
When I tell you about it, you might wonder if Samsung itself might be behind the disappearance and, if so, whether the company could possibly have seen trouble afoot before releasing the spot. (I have contacted Samsung to ask about the vanishing act, and will update this post should I hear back.)
It is/was one of two ads the company released yesterday. I feel certain, though, that this one, featuring photographer/entrepreneur Mark Hunter, would have been the favorite of every woman who works in tech.
Hunter's words in it: "If my Note was a person, it would be like a superorganized secretary that'd be really, like, sexy, short skirt, you know...."
I know you know, you know.
These thoughts might be the heartfelt and honest expression of Mark Hunter. However, I wonder if they reflect entirely well on Samsung, given its previous skirmish with sexism during the launch of the Galaxy S4.
I know that political correctness has become more political than correct.
But it's worth wondering whether these ads, which seem like pale, though colorful, imitations of Apple's ads that require you to compose a verse (and quick), -- really required such an obviously contentious cliché.
Samsung has, in the past, brilliantly portrayed Apple users as sheep of various hues, all baa-ing the same, well, note.
Why, then, would it want its own users to suddenly appear like unreconstructed teenage boys?
While you ponder that question, you can watch the other ad: