Salesforce.com reportedly to acquire Buddy Media

Cloud computing pioneer rumored to buy social media branding company for more than $800 million, All Things D reports.

Salesforce.com is close to aquiring Buddy Media, a company that helps brands manage a presence on social media sites, for more than $800 million, All Things D reports.

Salesforce boasts more than 100,000 customers that utilize its cloud computing services. Adding a social media element, could help bolster its core business management services. Buddy Media is best known for helping big brands navigate Facebook. Recently, it has expanded to other social media platforms like Twitter, LinkedIn and Google+.

The two companies have agreed to terms, but the transaction hasn't closed yet, according to All Things D's unnamed sources.

"People familiar with the deal say Buddy Media chose Salesforce's offer over a competitive bid from Google," according to the post.

CNET has contacted Buddy Media and Salesforce for comment, and we will update this report when we learn more.

About the author

Donna Tam covers Amazon and other fun stuff for CNET News. She is a San Francisco native who enjoys feasting, merrymaking, checking her Gmail and reading her Kindle.

 

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