Rumor: Apple to license FairPlay DRM
According to online reports, Apple will soon license its FairPlay DRM to third-party accessory manufacturers, offering the possibility of better iTunes compatibility on a wider range of (non-Apple) products.
Apple may begin licensing its FairPlay digital rights management technology to third-party manufacturers in the near future--at least, that's the rumor. According to an unsubstantiated and unsourced item appearing at tech.co.uk, Apple plans to allow iPod-accessory makers to stream copy-protected iTunes content. To date, that feature has been restricted to Apple products, such as the
If it pans out, the change could be a big deal and a positive development for consumers. Thus far, paid iTunes content has remained locked within Apple's proprietary ecosystem, shackling buyers with "iHandcuffs" that essentially forces them to use Apple hardware and software if they wish to enjoy iTunes-purchased media (music, movies, TV shows). By licensing FairPlay to other companies, iTunes media get the potential to be more transportable.
But for now, this remains nothing more than a rumor--and one that's a bit hard to swallow, at that. The tech.co.uk report highlights "USB streaming" as one of the big advantages of the alleged Apple licensing liberalization, despite the fact that a handful of USB devices (such as the
In a perfect world, Apple would dump FairPlay DRM altogether. That's not going to happen, of course, so licensing FairPlay would be the next best thing. It will be interesting to see whether or not it happens, and what restrictions Apple places on the licensing if it does.