PHOENIX--NewsGator introduced a hosted solution that allows publishers to integrate an RSS reader into their Web sites. It's part of an effort to bring RSS to the masses, similar to efforts by Yahoo and others to make feeds out of everything consummable. The look and feel is customizable, and companies including Newsweek.com and SFGate.com will be launching private-labeled NewsGator RSS readers. The NewsGator Hosted Solution includes built-in templates and is hosted by NewsGator.
SimpleFeed also demoed new RSS related publishing tools, including a Web import, which brings pages into an RSS feed. Feed templates can be have a unique look and feel. In addition, the company introduced SimpleFeed Secure, which allows companies to publish feeds that require a user name and password.