Extreme sports and music go hand-in-hand, so it's not surprising that companies such as Skullcandy and Nixon take advantage of this relationship to market headphones to teens and young adults with an interest in such activities. Now you can add Roxy to the list.
The female-centric surfwear maker has teamed up with JBL to offer a line of stylish earphones aimed at young women. At the top end of the spectrum are the still-affordable Reference 430 headphones, an on-ear set that lists for $70. They're not particularly comfortable, and the bass may not be thumping enough for many, but the colorful style has a good chance of appealing to the target audience.