Roku widens TV line with Hitachi
Hitachi's smart TVs soon will come with Roku's streaming-media boxes basically bundled inside.
Joan E. Solsman Former Senior Reporter
Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she previously wrote for Dow Jones Newswires and The Wall Street Journal. She bikes to get almost everywhere and has been doored only once.
Expertise Streaming video, film, television and music; virtual, augmented and mixed reality; deep fakes and synthetic media; content moderation and misinformation online Credentials
- Three Folio Eddie award wins: 2018 science & technology writing (Cartoon bunnies are hacking your brain), 2021 analysis (Deepfakes' election threat isn't what you'd think) and 2022 culture article (Apple's CODA Takes You Into an Inner World of Sign)
Roku's system on a television.
Roku said Hitachi's US unit is joining its lineup of television makers offering internet-connected TVs with the capabilities of Roku's streaming media boxes built into the unit itself.
The companies said that they will make models in a variety of screen sizes, available in the US fall months. Hitachi is making units with HD and 4K Ultra HD displays.
Roku sells a variety of boxes and sticks that connect to your TV. They're among the most popular of their kind in the US, going up against products from much larger tech providers like Apple's Apple TV and Google's Chromecast.
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