It's been known for a while that Netflix and Roku's four-month-old relationship. But it looks like Roku is hoping to play the video-streaming field even more than we initially thought.
Roku makes the $100
But Roku isn't waiting around for Netflix to make those deals.
CEO Anthony Wood told an audience Wednesday at the Streaming Media West conference in San Jose, Calif., that his company is focused on enabling its set-top box to stream video from any content provider, according to Wired.com.
"We're opening up the platform to anyone who wants to put their video service on this box," Wired cites Wood as saying. "We're going to release the software developer kit, so anyone can publish any channel, and users can access Web content on their TVs."
Will Netflix feel jilted by the move? Woods says no, that both companies intended to work with others all along.
"They made a small investment in us...and they knew from the beginning that we were interested in working with other (content providers), just like they're interested in partnering with other boxes," he said.
For its part, Netflix announced deals Monday with CBS and the Disney Channel that will allow the movie rental service to stream episodes from current seasons of shows. In July, Microsoft said it would allowthrough their game console, without any extra hardware or software.
So who's next, I wonder? Hulu? YouTube?? I guess Roku figures if there are lots of fish in the sea, why not swim with them all?