Roku considers going public, report says

The company behind the popular TV set-top box is thinking about an initial public offering, Bloomberg reports.

Sarah Tew/CNET

Roku, the company that makes the popular video-streaming TV box, might go public soon, Bloomberg reported Friday.

Roku recently talked to banks about the possibility, unnamed sources told Bloomberg. Roku's set-top box uses the Internet to stream videos to users' televisions.

It preceded the presence of digital-streaming devices made by the likes of Apple or Google, which sell the Apple TV box and Chromecast, respectively. Amazon is another tech giant rumored to be dabbling with a digital TV set-top box.

Hearst Corp. and an unidentified investor poured $60 million into Roku last year, according to the report. Other backers include News Corp. and the British Sky Broadcasting Group.

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