X

RIM all about PlayBook, BlackBerry apps at CES 2012

RIM's last-minute event gives the smartphone-maker a presence at the all-important CES while it develops its next big thing in the wings.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
See full bio
Jessica Dolcourt
RIM's PlayBook event invite for CES 2012
CNET

Just when we were all convinced it would be a quiet CES for RIM, the BlackBerry-maker springs this, an invitation to an event showcasing the PlayBook and smartphone operating systems.

Positioned more as an educational session rather than a product launch event, RIM's CES presence is clearly all about the BlackBerry App World catalog.

RIM's activity this year stands in sharp contrast to last year's show, which featured a gigantic booth overflowing with conference-goers eager for a glimpse of the yet-unreleased BlackBerry PlayBook tablet, and its celebrity spokesperson, actress Olivia Wilde.

I'm glad that RIM is claiming a stake at CES, however last-minute. While I don't expect the smartphone-maker to announce its forthcoming BlackBerry 10 (aka BBX) smartphone until Mobile World Congress in late February, it's crucial that RIM stays at the top of peoples' minds as it gears up for the next step in its evolution, especially amid its recent bout of troubles.