Reporters' Roundtable: Twitter's business model (podcast)
Twitter finally has a business model: selling search ads. Yes, after all this waiting, Twitter is pulling a Google. To discuss the long-awaited monetization scheme, Rafe Needleman is joined by CNET's Caroline McCarthy, and The New York Times' Claire Cain Miller.
Today: Twitter's business model. Yes, there is one. Finally. To talk about what Twitter is going to do--and if they really need to do it--we have two great guests with us here in the studio. First, from CNET, author of our social-networking blog The Social, Caroline McCarthy (@caro on Twitter). And from The New York Times, that paper's Twitter expert, Claire Cain Miller (@clariecm).
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Show notes and talking points
Claire Cain Miller: Twitter unveils plans to draw money from ads
Rafe Needleman: (from 2009)
In a nutshell, what is the model?
Why'd it take so long?
What is "resonance?"
What about the idea of "pro" accounts with analytics?
Reaction from advertisers? Early adopters?
What about regular non-search use, or client apps?
Similar models (Digg? Techmeme?)
What took so long?
A little about Twitter: how many people does it have, what's its burn rate? Funding?
Does it need a biz model?
What about Facebook, Google, and Microsoft as competitors?
Is Twitter killing its developer base (by announcing its own shortener, buying Twitter app companies, etc.)?
Is there an end-game for Twitter? Is it a business, or an acquisition target?
Next time: Facebook and privacy, with guests Declan McCullagh of CNET, and Kara Swisher of AllThingsD. E-mail comments to firstname.lastname@example.org, and get all the show notes as well as replays and downloads of the podcast on the blog. Watch my Twitter feed (@Rafe) for updates.