Report: Verizon eyes 4G pricing shift

CEO says the company's Long-Term Evolution network opens up a bevy of pricing options that include charging based on data speeds.

Verizon Wireless is reportedly looking at new pricing models for its 4G network, and one option is to charge based on data speeds.

In a Wall Street Journal interview, Verizon CEO Ivan Seidenberg said the company's Long-Term Evolution (LTE) network opens up a bevy of pricing options. Verizon hasn't set any formal pricing plans, but options look like this:

• Charge by data speeds.
• Pay based on what you consume, or tiered data pricing.
• Some mix of both formats.

Meanwhile, Verizon didn't completely rule out unlimited plans either. Seidenberg indicated that the company is working to "figure out what the customer thinks is fair, and go from there."

Read more of "Verizon's 4G pricing shift: Will you pay by download speed?" at ZDNet's Between the Lines.

About the author

    Larry Dignan is editor in chief of ZDNet and editorial director of CNET's TechRepublic. He has covered the technology and financial-services industries since 1995.

     

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