Report: Van Natta to become MySpace CEO
The former Facebook executive will take the helm at MySpace after a short stint at start-up Project Playlist, according to an All Things Digital report.
Considering that AllThingsD's Kara Swisher has a very good track record of knowing Van Natta's whereabouts, we're going to take this one as solid. The announcement could come as early as Friday, Swisher wrote, and though there's no word on timing, we're guessing that it'll either be after the market closes or possibly held off until Monday.
Van Natta rose to the tech world's upper ranks as chief operating officer of Facebook, a position he took after a stint at Amazon.com. He, either because of internal disputes with CEO Mark Zuckerberg or because he saw no chance that he'd earn the top spot himself anytime soon (or both). He was then reportedly in the running for and apparently withdrew his candidacy.
Right now, Project Playlist, one of the many "social music" start-ups that is technically a competitor to MySpace Music, and he has been to keep away its persistent legal problems.of
DeWolfe's departure from MySpaceas part of a management shake-up that was likely initiated by at MySpace parent company News Corp. There will likely be other departures and new executives, but AllThingsD said they won't be announced quite yet.
Van Natta probably wasn't the only candidate under consideration: there were hints that News Corp. was also looking internally,.
Either way, MySpace is, as it continues to slide into second place behind Facebook.