Report: Samsung preps Google TV with own chips

Samsung is getting closer to launching Google TV-based products that use its own processors, instead of Intel's, according to Bloomberg.

Samsung may soon join Logitech in the Google TV market.

The company is working on Google TV-based products that run on its own processors, Bloomberg reported yesterday, citing unnamed sources. The news service's sources said that Google first required Samsung to use Intel chips but later relented after the electronics maker balked at delivering a device running on another company's processor.

Samsung's Google TV-based set-top box.
Samsung's experiment with a Google TV-based set-top box was on display at last month's CES. Tom Krazit/CNET

The fact that Samsung is possibly working on Google TV-based devices that run on its own chips is important. So far, all Google TV products have used Intel processors. However, recent rumblings have suggested that ARM is in talks with Google to allow device makers to use its chips as well. Samsung's processors are ARM-based.

The first Google TV products, including the Logitech Revue and Sony devices, launched in October . The search giant's platform allows people to search the Web and access multimedia content, among several other features. The device also connects to a DVR to make it a more integrated option in the living room.

The possibility of Samsung joining the Google TV fray isn't far-fetched in the least. At the Consumer Electronics Show last month in Las Vegas, Samsung showed off a couple Google TV devices that the company's representatives called an "experiment" to see whether its partners showed interest.

Samsung's decision to deliver Google TV devices may also have something to do with Vizio. In the U.S. television market, Samsung and Vizio are constantly vying for the top spot . And last month, Vizio announced that it would be integrating Google TV into a line of its televisions this year.

The stakes are high for Samsung in the television market. Last year, Vizio was the top LCD TV maker in the U.S., grabbing 21.3 percent market share, compared with Samsung's 18.8 percent share. Across the entire flat-panel TV market--which includes both LCD TVs and plasma TVs--Samsung had 20.1 percent market share and Vizio had 18.4 percent share last year in the U.S. If consumers warm to Google TV products, they might give Vizio or Samsung the edge.

For now, Samsung hasn't said for sure what it has planned for Google TV, and the company has yet to confirm that it will actually release such a product. Samsung did not immediately respond to CNET's request for comment.

 

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