Updated 2/12/09 at 9:35 a.m. PST with Pioneer's confirmation.
Pioneer will no longer manufacture televisions and plans to spin off its DVD player business into a joint venture with Sharp, according to a report in Japan's Nikkei newspaper.
The company is reportedly exiting the TV business rather than continue to incur losses in that division. This latest report comes a few months after Pioneerat the end of its fiscal year in March and plans to lay off 2,000 workers.
Pioneer had built itself into a widely respected maker of plasma televisions, but last March said it would CES last month.anymore because of skyrocketing costs and mounting losses in its TV division. It tapped Panasonic to provide the panels instead, but that deal appears now short-lived. Another clue this was coming: Pioneer showed no specific models of TVs at
Pioneer is not alone among TV makers losing money. Everyone from Panasonic to Samsung to Sony is facing layoffs and large quarterly losses.
Update: Pioneer confirmed it willand cut 16 percent of its employees.