Report: Nokia gobbles up Dopplr
TechCrunch reports the social travel site is being acquired by the struggling cell phone giant for a price of between $15 million and $22 million.
TechCrunch is reporting that Nokia has just acquired social travel start-up Dopplr. The rumored acquisition price is between 10 million and 15 million Euros, which is around $15 million to $22 million.
In an effort to stop the bleeding at the cell phone giant, Nokia has been acquiring a string of smaller companies. With intense competition from Apple's iPhone and RIM's Blackberry, Nokia has been struggling to keep pace in the mobile industry. Om Malik compares the acquisition spree at Nokia to what we have seen at Yahoo in the last few years.
It will be interesting to see how Dopplr as a service fits into Nokia's strategy. It's unclear at this point if it wants the business as it exists, its technology, or its talent. Dopplr has a fairly small, but hardcore user base and has intense competition from companies like TripIt, so it is a curious acquisition choice. If it keeps the service intact at all, look for Nokia to roll out a mobile version of Dopplr out as an exclusive app on their devices.