Report: Microsoft planning big ad push for search
Advertising Age says that the software maker has hired a new ad firm and may spend up to $100 million on ads for its revamped search engine.
Microsoft reportedly plans to spend up to $100 million in an ad push aimed at trying to reposition the company's search efforts.
Having failed to strike a search deal with Yahoo, Microsoft has been working to revamp its own search efforts.
Microsoft has beento its search but still won't say for sure if that's what it will go with.
The software maker clearly needs something. Its share of the search market not only, but it has been over the past year, losing ground against its bigger rivals.
CEO Steve Ballmer has continued to useand to mention that Microsoft would be open to a search deal with Yahoo, but Yahoo CEO Carol Bartz has appeared to strike such an arrangement.