Report: Internet ad spending up 25 percent in 2007

Online ad revenue continues at record levels, rising 25 percent in 2007, according to IAB and PricewaterhouseCoopers.

Internet advertising sales are expected to have risen to a record $21.1 billion in 2007, up 25 percent from the previous year, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

Each quarter was a record, including $5.9 billion for the fourth quarter. That represented the most ever reported in a quarter and a 24 percent increase over the fourth quarter of 2006.

The report, which will be updated with actual full-year figures in May, was conducted by PricewaterhouseCoopers and sponsored by the IAB.

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About the author

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.

 

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